The logo is the first symbol or graphic element that potential clients or consumers associate with a company or product. It gives them a first impression, and it should definitely be a good one. The goal of the logo is to connect people with the brand. There are no rules to create a good logo, it is considered rather an art and it all depends on the creativity and power of expression of the designer.
1. It must be versatile. You have to bear in mind that your logo will not only appear printed on paper. At present, it will be used in all types of media such as: Web pages, business cards, high-resolution photographs or even on T-shirts. Hence, it should not be something too complex
2. It must be easy to remember and understand. Using the right colors and shape will make your design easy to remember. Through colors, a multitude of feelings can be expressed and a perfect color combination will give meaning to the logo. On the other hand, the shape of the logo is also important, since if it is very difficult to draw it will be difficult for some people to remember or even understand it. The originality of a company begins with its logo, hence a good logo is a very important aspect to differentiate itself from the competition. A company logo should be the answer to the question: why am I better than the rest? If your logo stands out and impresses you will gain respect and trust towards your brand.
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