Organic positioning is one of the best ways to stand out and climb positions against the competition; And this can be improved through search engine optimization (SEO) techniques: it increases visibility and, therefore, traffic to the web, multiplying visits from potential customers.
On the other hand, organic positioning provides credibility and trust. Many users tend to dodge advertisements, while a good position achieved naturally increases the perception that the business is trustworthy and reputable.
Another way to get links to the web is to use social networks and include the company in online business directories.
Opening a Google My Business page is also another way to create links and improve local SEO, in order to stand out from the competition in your area of influence.